32-Point Marketing Plan

Susan Pruden’s “32-Step Home Marketing Plan”

My Objectives

  • To expose your home to the maximum number of interested and capable buyers;
  • To educate all interested prospects on the unique features and lifestyle benefits your home offers;
  • To help you to establish a competitive position that will create a favorable response from today’s buyers.
  • To help you get the highest possible sales price for your home;
  • To make the listing and sales process easy, convenient, and problem-free for you; and
  • To educate and assist you in the most effective ways to present your home for the greatest buyer impression.

Please know that my mission is to get you where you want to go, on time!

Marketing Plan Elements


  1. Keep you educated and up-to-date on listing and selling market conditions in your area. You will be connected to my auto-feed of market activity;
  2. Keep you up-to-date on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.;
  3. Track all home showing agents through a professional showing service;

Preparing Your Home for Sale

  1. Photo taken by another real estate agent, to market property

    Typical photo taken by typical real estate agent

    Photo taken by professional real estate photographer

    Photo taken by Susan Pruden

    Suggest constructive changes to your home to make it more appealing, and a sale more likely, to interested buyers;

  2. Present “16 Strategies for Selling Your Home”, a checklist to help you maximize the number of buyers interested in your home;
  3. Provide “A Seller’s Guide to Maximize Value” to suggest constructive changes to the property to make it more appealing, show exceptionally well and help yield the greatest possible price from an interested buyer;
  4. Take professional photos (to be available to millions of people via the internet) to present the best views of your home and invite further interest from buyers;

Preparing You for your Home Sale

  1. Provide you with “What to Expect While On the Market” which offers home showing guidelines to help have the home prepared for appointments;
  2. Prepare a Seller’s Net Proceeds Sheet to show seller expenses, closing costs and net proceeds;
  3. Explain the use of the Seller’s Property Disclosure/Disclaimer as well as other disclosures mandated by state and local governments;
  4. Discuss “opening the market” vs. “narrowing the market” when choosing a price for the home;

Promoting Your Home to Real Estate Agents

  1. Submit your home listing for exposure to over 47,000 active agents in the Metropolitan Regional Information Systems (MRIS), our Multiple Listing Service (MLS);
  2. Submit full and complete information, room measurements, disclosures and anything else a real estate agent needs to assist the buyer in writing an offer;
  3. Promote your home by distributing flyers, brochures, and making personal announcements at real estate association meetings;
  4. Present copies of your home listing to our company’s active agents who, each day, work with interested and capable buyers;
  5. Create a custom publicity flyers about your home for personal distribution to each active agent in the community;
  6. Make sure any agents who have shown the property are notified of any substantive changes in the listing or terms of sale;

Promoting Your Home on the Internet

  1. Enhance your home’s display on Realtor.com, www.Century21.com, www.Zillow.com and www.Trulia.com;
  2. Feature your home sale information on my websites, SusanPruden.com and www.AtHomeInCheverly.com, which will have property photos and description available to anyone who visits my website, as well promote it on Facebook and Twitter;
  3. Prepare YourHome.com, a website dedicated to the sale of your home and only your home;

Showing Your Home

  1. Custom sign to direct passers-by to more details about your home

    Custom sign to direct passers-by to more details about your home

    Enhance convenience of buyer viewing by placing home on a Sentrilock lockbox;

  2. Provide Open Houses with a licensed Realtor at the seller’s request;
  3. Create a custom flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home;
  4. Create a custom “listing book” to be placed in your home for buyers to reference home features, lot, utility, and tax information, neighborhood benefits, schools, shopping, and other buyer benefits;
  5. Maximize showing exposure through professional signage;
  6. Create a custom sign, with photos and highlights of your home, and custom text codes and QR codes, available 24 hours a day, to help buyers get information about your home at their convenience;

Managing Home Buyer “Leads”

  1. Educate you and potential buyers on the numerous methods of financing the purchase of your home;
  2. Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest;

Managing the Transaction

  1. Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase;
  2. Represent you in contract negotiations with buyers to help generate the highest selling price for the home;
  3. Coordinate contingencies, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing;
  4. Attend settlement to verify that your proceeds check is correct and to make sure your interests are represented at the closing table, even if you are unable to attend yourself.

My Guarantees

Easy Exit Listing Policy – 100% Satisfaction Guaranteed.

Communication Guarantee – I will call or email you every Tuesday or I will credit you at settlement with $500 for each time I fail.


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